Lisa Fletcher’s entrepreneurial career started at the age of 19, when she started up her own artificial plant and landscaping company. Lisa marketed her way into the major fast food outlets from Northern NSW to SE QLD, into every new shopping centre development and also into Brookside shopping centre in Brisbane – the largest single contract for this type of product in Australia at the time.

Selling and diversifying the synergies of the business, Lisa expanded into interior design, and worked on such prestigious contracts as Arundel Hills Country Club, Royal Pines Resort and Sanctuary Cove. As a result, in 1991, Lisa was nominated for a “Young Achiever of the Year” award, and in 1992, Lisa’s company won the prestigious “Housing Industry Association Award for Best Overall Design – (Interior and Exterior)”.

Excited by the prospects of enterprise building, Lisa later moved into the video game market, and, after only a 12 month period her company, Video Game Enterprises, reached the number one slot as the largest wholesaler in Australia. Even though Lisa sold the business, it still retains this ranking.

Building on her experiences and developed skills, Lisa dived into the marketing channel and developed some incredibly successful campaigns for Goulbourn Valley and Smiths – The “POG Disc” campaign alone resulted in 80 million units being packed and shipped, and a sales increase for the goods involved of 38.5% in the first 3 weeks of the promotion.

Lisa has been in IT for seven years now and was recently profiled by Tracey Fellows, Managing Director, Microsoft, as one of Australia’s leading ladies in IT. Lisa’s overt drive and passion for fantastic products has led her leading the B-free company and it is now deservedly earning a reputation as the world’s best and most simple financial software solution on the market.

Lisa is relaxed, driven, caring and focussed on the mission at hand, and utilises her strong, empathetic management skills to direct the team to success. They agree that she engenders loyalty, passion and excitement in the venture.

Jeff is a person who has been interested in inventions and innovations from a young age. This interest is understandable given a family history of scientists and inventors, the most notable being from his great grandmother’s side who was a Cockerell. Her family included the great Sir Christopher Cockerell who worked at Marconi to develop radar during the Second World War and then invented the Hovercraft.

Initially Jeff studied science at La Trobe University before swapping to business studies and graduating with a Bachelor of Business. Jeff completed his Professional Year at PKF Chartered Accountants and it was here that the initial idea for B-free took root. He became convinced that the on-line revolution occurring would provide never before seen opportunities to simplify business accountancy and taxation compliance. His dream is to build a paperless superhighway of business information from banks through accountants to government to simplify the lives of business operators while providing key reports vital for business success.

After seven years B-free is living up to his dreams and the multi award winning software is on path to becoming the new hovercraft of the information technology world.

Manish has 15 years experience in web development and design and has a Masters in Information Technology from Griffith University as well as an Advance Diploma in Software Engineering. Manish is an expert in .NET ASP.NET, VB.NET, AJAX.NET, Active Server Pages, VB, SOAP and XML programming languages. He is responsible for implementing ISO and Quality Management Standards for the B-free software and has developed the B-free Database Structure and Base Coding Practice Standards.

Manish administrates B-free’s W2k3 and SBS server and manages M.S. CRM. He develops applications to the standards (SSAD) Structured System Analysis and Designing, (OOP) Object Oriented Programming and (SQM) Software Quality Management. Manish is a talented IT developer and problem solver and has been with the company from establishment.

Commercialisation & Marketing Consultant
* Ambassador for Women in Technology
* Ambassador for SAFE Program
* Founder of Urban Survival Program

Kim Sheree has worked for major corporations in Australia including Media, Retail and Technology. A Serial Entrepreneur from an early age establishing start-up companies along with founding ICT consortium, she has a reputation for motivating and delivering results in difficult, complex environments across her 18 year career.

Commercialization of technology is her key area of expertise. Partnerships, market entry strategies and brand positioning. Kim is known for innovative marketing strategies for NBO, NFP and Technology related companies.

Recognized as leading specialist in technology marketing Kim helps businesses with conference presentations, better understanding of and how to improve their customer web experience. Health checks on how improve engagement process, establish partner networks, manage vendor relation ships, along with taking the product or service to market across multiple channels.

Kim’s consulting experience is well regarded and recognized working with clients such as Kaz Group (Telstra), Microsoft, IBM, Sony, Optus, Videopro, Harvey Norman Computers, Genesearch along with not for profit industry groups such as, aWise and Women in Technology and GIDGETS

Founder of the Urban Survival Program, Kim is passionate about safety programs for women and girls. Kim also dedicates her time to developing community programs such as S.A.F.E speaking at seminars about personal safety and protection strategies helping women and young girls in ‘at risk’ situations.

Recognised expert in IT security. Ben has held senior positions as a security consultant with Dimension Data, Syntegra, One Tel Ltd, Layer 9 and IBM Global Services. Mr. Karlo is certified in over 40 areas including CISM, CCSE+, CISSP, RSA/CSE, CFS and NSA. He is one of Australia’s leading experts in Checkpoint firewall technology, which sets the standard for firewall security.

Kim has a Diploma of Teaching (Primary) from Ballarat University College and over 12 years experience working in care related services. After college, Kim began working for the Department of Human Services in Child Protection before moving into Disability Services as a Case Manager. After 7 years in these areas, Kim moved to Japan to teach English at an International School and then was offered a senior position to teach in UK & Europe.

Kim then returned to Australia and worked with prestigious accounting firm Pitcher Partners an independent member of Baker Tilly International. Kim worked as the Personal Assistant to three senior partners. The experiences Kim has gained in working in all these professions have only honed her customer service skills further and she has the capacity, attitude and professionalism to see through whatever is propelled at her.

Angela was the direct tax adviser to the Prime Minister The Hon. John Howard and the National Tax Director for CPA Australia. She has extensive experience in dealing with taxation matters in the public and private sectors. Angela’s clients have included the GST Start-Up Office, ATAX at the University of New South Wales, CPA Australia, CCH, John Fairfax publications as well as various accounting firms including Hayes Knight, tax consultant for the New Zealand Treasury. Angela was also the Chief Adviser to the Assistant Treasurer, Rod Kemp.

John Gleeson brings an extremely diverse level of experience to the B-free team. With over 30 years of management experience across varied industries, including his own range of entrepreneurial activities, John has worked for A.S.I.O, has spent ten years in American Express managing the call centre infrastructure, credit and collections, and telecommunications, and driving the Business & Process Re-engineering and Quality teams.

John spent four years as General Manager Operations for Thrifty Car Rental and most recently has devoted five years to Quicken (Accounting and Investment Software) as General Manager Operations. John’s in depth knowledge of the accounting software space covers such disciplines as marketing, development, sales, telesales, retailing, branding and design, customer needs, technical support, help desk, customer service, and membership and subscription models with the subsequent renewal campaigns. He also has tried and proven ideas to generate numerous additional revenue channels through support, training and supplementary services in relation to accounting software products. Having worked as a consultant in the private and government sectors for the last few years, John recognises the value and potential of the product, and is now totally committed to the B-free team.